In a hyper-competitive environment every touchpoint is a service. Not an interface.


Design thinking as a gateway to client-centric designpour concevoir réellement client centric

– Imagine new services to make a difference.

– Redefine your services to maximize your client’s benefits.

– Rethink your funnels to better leverage your assets’ value.

– Adapt your services to emerging touchpoints.

– Modelize your client’s experience and its associated services.

– Modelize and challenge your internal processes.

– Develop synergies between your clients and contributors.

Leadership methods to build teams around a value proposition

Creating a balance between a client’s needs and a Corporation’s capabilities

– Co-design methods

– Experience map and ideation

– Value proposition and design guidelines

– Service concepts and moodboards

– Multichannel client pathways definition

– Service blueprint design

– Benchmark and best practices

– Roadmap test n’ learn and KPIs

Exemples de problématiques

“What function should smartphones have in our client’s ecosystem?”

“How to create a post-buying experience that matches the quality of the global one and fosters a qualitative relationship with our clients?”

“How to rethink the ways we acquire new clients with a view to generating more leads and overall engagement?”

“What role should that new screen play in our in-store funnel?”

“What should be the mission of our e-commerce website with regard our existing on/off commercial tools?»

“How should we help our clients prepare a visit in our stores?”

“In our sector, online services all look alike. How could we emerge with a different experience?”