Designing 2 different product sheets

In-store guerilla’s usability testing

Client : Group Beaumanoir   –   UX + UI design + Guerilla testing

Get for maturity in product sheet design before A/B testing

2 test sessions in sales points

Mission conducted as part of the redesign of the e-commerce responsive website.

2 PRODUCT SHEETS

Designing & assessing 2 models each offering different experiments (immersive : favoring product views or more traditional : essentially permitting cross selling positioning  up in the page).

  

IN-STORE

Tests conducted in Bonobo shops on PC and tablet with an Axure prototype. Between the two tests sessions, modification and optimization of the prototype to integrate users insights on both versions.

Ready for A/B Testing

None of the 2 versions stand out, the two were potentially interesting for some parts of the users. Optimization of many specific use points on both versions (zoom and access to other views, product detail, and cross selling).

A

IMMERSIVE VERSION

Interactive wireframe (A)

B

STANDARD VERSION

Interactive wireframe (A)

We conducted tests in two selling points with different kind of customers to improve the way they discover the product. There was clearly 2 ways to use the product pages…

PLUS DE MISSIONS

A project, a question ? Contact us.