Unifying 3 e-commerce websites
for one single shopping experience
Client : Casino Group – User research + UX lead
Understanding the complexity from Google
3 services, 3 brands, 3 workflows
Many uses case to unify under a single and powerfull service that helps customer to purchase grocery products.
Redesign and merge the differents layout was a great challenge. We worked on Information architecture optimisation, looking for consistency across the journeys.
Simplify grocery shopping
The end consumer need only 2 concepts
CLIC AND COLLECT
The customer withdraws his order at a point of sale
The customer is delivered to the address he has chosen
E-COMMERCE REDESIGN PROCESS
We joined a dedicated Agil e-commerce team @ C Discount’s office
Deploying a single platform
UPGRADING THE 3 VERSIONS
Achieving a coherent functional scope
GET USERS’S INSIGHTS
Listening to customer service to decrypt expectations and blockages
MERGE THE SERVICES
Work hard to merge the services painfulless
New ways to helps clients save time
From header, filters, product sheet to checkout
Many encouraging feedbacks from users. The insights came from questionnaires and analytics.
The client team was very satisfied regarding the evolution of conversion rate and upsell score.
The business team was really happy regarding the conversion rates, and the upsell score the redesign get
PLUS DE MISSIONS