Unifying 3 e-commerce websites

for one single shopping experience

Client : Casino Group  –  User research + UX lead

Understanding the complexity from Google

3 services, 3 brands, 3 workflows

Many uses case to unify under a single and powerfull service that helps customer to purchase grocery products.

Redesign and merge the differents layout was a great challenge. We worked on Information architecture optimisation, looking for consistency across the journeys.

Simplify grocery shopping

The end consumer need only 2 concepts

CLIC AND COLLECT

The customer withdraws his order at a point of sale

HOME DELIVERY

The customer is delivered to the address he has chosen

E-COMMERCE REDESIGN PROCESS

We joined a dedicated Agil e-commerce team @ C Discount’s office

(Bordeaux -France)

1

TECHNICAL MIGRATION

Deploying a single platform

2

UPGRADING THE 3 VERSIONS

Achieving a coherent functional scope

3

GET USERS’S INSIGHTS

Listening to customer service to decrypt expectations and blockages

4

MERGE THE SERVICES

Work hard to merge the services painfulless

New services

New ways to helps clients save time

(and money)

MANY OPTIMISATIONS

From header, filters, product sheet to checkout

GOOD JOB

Many encouraging feedbacks from users. The insights came from questionnaires and analytics.

The client team was very satisfied regarding the evolution of conversion rate and upsell score.

The business team was really happy regarding the conversion rates, and the upsell score the redesign get

PLUS DE MISSIONS

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