Watches and fine jewelry catalog revamping

Client : Chanel Corp   –   Work : UX + Mentoring + Test

A treasure-chest for outstanding pieces

New collections

The old catalogue did not cover all collections, and was dissonant with the Chanel storytelling.

BIG

WAS OUR CONCEPT,

INSPIRED BY THE

“INSTANT CHANEL” CAMPAIGN

New journeys

We used an adaptive logical model better suited to collection discovery on mobile devices.

2 New catalogs

We distinguished two types of experience adapted to the specificities of each product range (differences in content and platform requirements).

WATCHES

FINE JEWELRY

DEDICATED MOBILE WEB SITES

Both catalogs were, at the same time, only available on tablets and large screens on chanel.com. 

Exceptional pieces

A specific section exclusively devoted to exceptional pieces blending high jewelry and watchmaking craftsmanships was created.

Testing the robustness of our intuitions with select target clients

A truly innovative approach begs thorough testing of the validity of navigation choices and their power to foster a client’s engagement.

EYE TRACKING

Eye tracking enabled a better understanding of the adoption of the new navigation principles and helped us assess client’s interest in exceptional pieces.

EMOTIONAL ANALYSIS

Emotional tracking gave us a comparative overview of client’s sentiment between the two versions.

Chanel is one of our oldest client. We work directly with internal teams, or partner agencies such as Mazarine.

MORE WORK

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