In-store digital labels
More than 1500 devices to revamp
Client : Orange France – Strat UX + AI + UI design + Guerilla testing
A strategic touchpoint
These screens represent the only one catalogue available in store.
A cross-canal experience
The screen has to be relevant during the customer’s journey.
The pricing policy is related to the customer status.
Get the link with your own price to purchase online.
7 inch, no swipe
A particular device with a resistive touchscreen, far from the current multitouch interactions. This fixed workstation placed far from the eyes was sometimes unusable due to a very harsh light coming from the ceiling.
An old resistive touchscreen with only 32Mo of memory
7 iterations with an in-store guerilla user test
We conducted tests in one to one sessions with more than 80 users among 5 shops.
Tests in Paris, Lyon, and Marseille
Step by step we gathered the right insights to find the right balance beetween strategic issues and users’ capabilities in store.
Days spent in stores
Observations, interviews, and tests in situation to really understand the context.
Interviews with sellers
Interviews and tests for prototypes with different kind of employees.
Testing and learning to provide the right content on the right screen.