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In-store guerilla’s usability testing

2 different product sheets

Client : Group Beaumanoir   –   UX + UI design + Guerilla testing

We design and test

2 test sessions in sales points

Mission conducted as part of the redesign of the e-commerce responsive website.

2 PRODUCT SHEETS

Designing & assessing 2 models each offering different experiments (immersive : favoring product views or more traditional : essentially permitting cross selling positioning  up in the page).

  

Prototype responsive Axure pour test utilisateurs
Site ecommerce Bonobo, test utilisateur

IN-STORE

Tests conducted in Bonobo shops on PC and tablet with an Axure prototype. Between the two tests sessions, modification and optimization of the prototype to integrate users insights on both versions.

Ready for A/B Testing

None of the 2 versions stand out, the two were potentially interesting for some parts of the users. Optimization of many specific use points on both versions (zoom and access to other views, product detail, and cross selling).

A

IMMERSIVE VERSION

Wireframe of the product sheet A

Interactive wireframe (A)

B

STANDARD VERSION

Wireframe of the product sheet B

Interactive wireframe (A)

We conducted tests in two selling points with different kind of customers to improve the way they discover the product. There was clearly 2 ways to use the product pages…

Product sheet

MORE WORK

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