Refonte du catalogue horlogerie et joailleries

Client : Chanel Corp   –   Work : UX + Mentoring + Test

Voir les pièces d’une manière inédite

New collections

The old catalogue did not cover all collections, and was dissonant with the Chanel storytelling.

BIG

WAS OUR CONCEPT,

INSPIRED BY THE

“INSTANT CHANEL” CAMPAIGN

Campaign "L'instant Chanel"
Chanel joaillerie ux BIG ui concept
Chanel Horlogerie ux BIG ui concept

New journeys

We used an adaptive logical model better suited to collection discovery on mobile devices.

2 New catalogs

We distinguished two types of experience adapted to the specificities of each product range (differences in content and platform requirements).

Illustration de la collection J12 Chanel

WATCHES

Bague 1932 Chanel

FINE JEWELRY

Home Page UX concept for the Chanel mobile website

DEDICATED MOBILE WEB SITES

Both catalogs were, at the same time, only available on tablets and large screens on chanel.com. 

Exceptional pieces

A specific section exclusively devoted to exceptional pieces blending high jewelry and watchmaking craftsmanships was created.

Chanel UX-UI Screens for mobile devices

Testing the robustness of our intuitions with select target clients

A truly innovative approach begs thorough testing of the validity of navigation choices and their power to foster a client’s engagement.

EYE TRACKING

Eye tracking enabled a better understanding of the adoption of the new navigation principles and helped us assess client’s interest in exceptional pieces.

EMOTIONAL ANALYSIS

Emotional tracking gave us a comparative overview of client’s sentiment between the two versions.

Chanel is one of our oldest client. We work directly with internal teams, or partner agencies such as Mazarine.

PLUS DE MISSIONS

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