In-store digital labels
More than 1500 devices to revamp
Client : Orange France – Strat UX + AI + UI design + Guerilla testing
A strategic touchpoint
These screens are the only one catalogue available in-store.
A cross canal experience
The screen use has to be relevant during the customer’s journey.
The pricing policy is related to the customer status.
Get the link with your own price to purchase online.
7 inch, no swipe
A strange device with a resistive touchscreen, far from the current multitouch interaction. This fixed work station placed far from the eyes was sometimes unusable due to a very harsh light coming from the top.
An old resistive touchscreen with only 32Mo of memory
7 iterations with in-store guerilla testing
We conducted in one to one sessions with more than 80 users in 5 shops.
Tested in Paris, Lyon & Marseille
Step by step we get the right insights to find the right balance beetween strategic issues and users capabilities in-store.
DAYS SPENT IN-STORE
Observe, interview, test in situation to really understand the context
INTERVIEWS WITH SELLERS
Interview and test the prototypes with different kind of employees
Test and learn to provide the right content on the right screen