Orange_Logo_NB_THIN

In-store digital labels

More than 1500 devices to revamp

Client : Orange France   –   Strat UX + AI + UI design + Guerilla testing

A strategic touchpoint

These screens are the only one catalogue available in-store.

A cross canal experience

The screen use has to be relevant during the customer’s journey.

in-store customer's status identification is needed

The pricing policy is related to the customer status.

in-store customer journey

Get the link with your own price to purchase online.

7 inch, no swipe

A strange device with a resistive touchscreen, far from the current multitouch interaction. This fixed work station placed far from the eyes was sometimes unusable due to a very harsh light coming from the top.

7 inch devices
other 7 inch screens
the in-store ergonomic issues of the experience

An old resistive touchscreen with only 32Mo of memory

The new design

Default screen
Technical specifications screen
Services screen instore
Users feedback screen
Comparator
Choose a mobile
60.00_V09_Comparateur

Watch a sample (prototype)

7 iterations with in-store guerilla testing

We conducted in one to one sessions with more than 80 users in 5 shops.

We test in diferents shop @ Paris Lyon and Marseille

Tested in Paris, Lyon & Marseille

Step by step we get the right insights to find the right balance beetween strategic issues and users capabilities in-store.

10

DAYS SPENT IN-STORE

Observe, interview, test in situation to really understand the context

34

INTERVIEWS WITH SELLERS

Interview and test the prototypes with different kind of employees

49

CUSTOMERS INTERVIEWED

Test and learn to provide the right content on the right screen

MORE WORK

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