RhoneAlpe_Logo_NB

A TV promoting the Auvergne-Rhône-Alpes region

Client : Rhône-Alpes Tourisme  –   UX + UI design + User testing

Online TV redesign

An agile project run in 2 months

The new TV with a new logo

Increase video consumption

Encourage the discovery of the catalog and transform viewers into tourists.

3 iPhones to show touristic contents

An existing media

We have started the project with a data analysis and an online survey. With more than 400 answers, we understood that the WebTV was identified as a source of inspiration offering qualitative contents.

However the figures showed that the number of videos watched and the time spent on the platform were rather low.

79%

Of the users are looking for a thematic approach

to be better inspired

Logos for the thematics channels to reveal

HIGHLIGHT THE THEMATIC CHANNELS

We have strengthened the principle of thematic channels thanks to the navigation and the new identity.

We have also implemented systems to encourage bounce between videos.

The thematic channels
The video player displays link to engage

FROM INSPIRATION TO ORGANIZATION

The website offers tools to encourage the discovery of territories by using, for example, geolocalization for each content.

Start Lean, code fast, fail fast !

We have worked on a high fidelity prototype which was quickly integrated on the plateforme by the technical provider (Novastream) in order to be tested in real conditions.

X2

NUMBER OF VIDEO WATCHED PER SESSION

Observe, interview, test in situation to really understand the context

400

ANSWERS TO THE ONLINE SURVEY

Interview and test the prototypes with different profiles

14

PARTICIPANTS FOR 2 USABILITY TESTING SESSIONS

Test and learn to provide the right content on the right screen

After the tests, we optimized the conception hand in hand with the technical team directly on the platform.

A responsive showcase with 3 devices

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