A TV promoting the Auvergne-Rhône-Alpes region
Client : Rhône-Alpes Tourisme – UX + UI design + User testing
Online TV redesign
An agile project run in 2 months
Increase video consumption
Encourage the discovery of the catalog and transform viewers into tourists.
An existing media
We have started the project with a data analysis and an online survey. With more than 400 answers, we understood that the WebTV was identified as a source of inspiration offering qualitative contents.
However the figures showed that the number of videos watched and the time spent on the platform were rather low.
Of the users are looking for a thematic approach
to be better inspired
HIGHLIGHT THE THEMATIC CHANNELS
We have strengthened the principle of thematic channels thanks to the navigation and the new identity.
We have also implemented systems to encourage bounce between videos.
FROM INSPIRATION TO ORGANIZATION
The website offers tools to encourage the discovery of territories by using, for example, geolocalization for each content.
Start Lean, code fast, fail fast !
We have worked on a high fidelity prototype which was quickly integrated on the plateforme by the technical provider (Novastream) in order to be tested in real conditions.
NUMBER OF VIDEO WATCHED PER SESSION
Observe, interview, test in situation to really understand the context
ANSWERS TO THE ONLINE SURVEY
Interview and test the prototypes with different profiles
PARTICIPANTS FOR 2 USABILITY TESTING SESSIONS
Test and learn to provide the right content on the right screen
After the tests, we optimized the conception hand in hand with the technical team directly on the platform.