Watch and fine jewelry
Client : Chanel Corp – UX + Mentoring + Test
A treasure-chest for outstanding pieces
The old online catalog did not cover all collections, and was dissonant with the Chanel’ storytelling.
WAS OUR CONCEPT,
INSPIRED BY THE
“INSTANT CHANEL” CAMPAIGN
We used an adaptive logical model to better suit to collection discovery on mobile devices.
2 new catalogs
We distinguished two types of experience adapted to the specificities of each product range (differences in content and platform requirements). We have created two mobile sites, redesigned the two websites and optimized uses on tablets.
DEDICATED MOBILE WEBSITES
Both catalogs were, at the same time, only available on tablets and large screens on chanel.com.
A specific section exclusively devoted to exceptional pieces blending high jewelry and watchmaking craftsmanships has been created.
Testing the robustness of our intuitions with select target clients
A truly innovative approach begs thorough testing of the validity of navigation choices and their power to foster a client’s engagement.
Eye tracking enabled us to better understand the adoption of the new navigation principles and helped us assess client’s interest in exceptional pieces.
Emotional tracking gave us a comparative overview of client’s sentiment between the two versions.
Chanel is one of our oldest client. We work directly with internal teams or partner agencies.