Unifying 3 e-commerce websites

to a single shopping experience.

Client : Casino Group  –  User research + UX lead

Too complex from A to Z

3 services, 3 brands, 3 workflows

Many use cases to unify under a unique and powerful online service that helps customers to purchase food products.

Redesigning and merging the different interfaces was a great challenge. We worked on information architecture optimization, looking for consistency across journeys.

We joined the Agile team, dedicated to e-commerce @ Cdiscount’s office.

(Bordeaux -France)

Simplify the food shopping

The end customer only needs two concepts.

CLICK AND COLLECT

The customer collects his order at a point of sale.

HOME DELIVERY

The order is delivered to the address the customer has chosen.

New services

New ways to help clients save time (and money)

MANY OPTIMIZATIONS

From headers to checkout, including filters and product sheets

GOOD JOB

Many encouraging feedbacks from users. The insights came from questionnaires and analytics.

The client team was very satisfied regarding the evolution of the conversion rate and upsell score.

MORE MISSIONS