Unifying 3 e-commerce websites
to a single shopping experience.
Client : Casino Group – User research + UX lead
Too complex from A to Z
3 services, 3 brands, 3 workflows
Many use cases to unify under a unique and powerful online service that helps customers to purchase food products.
Redesigning and merging the different interfaces was a great challenge. We worked on information architecture optimization, looking for consistency across journeys.
We joined the Agile team, dedicated to e-commerce @ Cdiscount’s office.
Simplify the food shopping
The end customer only needs two concepts.
CLICK AND COLLECT
The customer collects his order at a point of sale.
The order is delivered to the address the customer has chosen.
New ways to help clients save time (and money)
From headers to checkout, including filters and product sheets
Many encouraging feedback from users. The insights came from questionnaires and analytics.
The client team was very satisfied regarding the evolution of the conversion rate and upsell score.