--- title: RHÔNE-ALPES REGION - TV redesigning with user tests | Welcome Max | UX - CX Design description: Redesigning a TV serving the Auvergne-Rhône-Alpes region promotion with user tests. --- ![](https://www.welcomemax.com/hubfs/raw_assets/public/WelcomeMax_May2021/images/logo-welcome-max-symbole-seul-blanc.svg) ![RhoneAlpe](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/RhoneAlpe_Logo_NB-300x156.png) A TV promoting the Auvergne-Rhône-Alpes region # An agile project run in two months. Client : Rhône-Alpes Tourisme – UX + UI design + User testing ## Redesigning an online TV les clientes ![RDV](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/RDV-TV_Logo.png "RDV") ## Increasing video consumption Encouraging discovery of the program catalog and transforming viewers into tourists. ![RDVTV](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/RDVTV_Iphone_2.png) ## An existing media We have started the project with a data analysis and an online survey. With more than 400 answers, we understood that the WebTV was identified as a source of inspiration offering qualitative contents. However, the figures showed that the number of videos watched and the time spent on the platform were rather low. ## 79% ##### Of the users are looking for a thematic approach to be better inspired. ![Thematics](https://www.welcomemax.com/hs-fs/hubfs/WelcomeMax_May2021/Image/Thematics_Logos.gif?width=1674&height=709&name=Thematics_Logos.gif "Thematics") ### HIGHLIGHTING THE THEMATIC CHANNELS We have strengthened the principle of thematic channels thanks to strong navigation and identity. We have also implemented systems to encourage bounce between videos. [![RDVTV](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/RDVTV_Zoom_Voyage.png "RDVTV")](http://voyage.rendez-vous.tv/) ![RDVTV](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/RDVTV_Player_ouvert_Liens.jpg "RDVTV") ### FROM INSPIRATION TO ORGANIZATION The website offers different tools to encourage discovery of territories as geolocalization for each content. ## Start Lean and test the MVP ! We have worked on a high-fidelity prototype which was quickly integrated on the plateform by the technical provider (Novastream), in order to be tested in real conditions. X2 ##### The number of videos watched per session 400 ##### Answers to the online survey 14 ##### Participants for two usability test sessions ![RDVTV Showcase](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/RDVTV_Showcase_2-1-300x213.png "RDVTV Showcase") After the tests, we optimized the conception hand in hand with the technical team directly on the platform. MORE MISSIONS [![Orange](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Orange_Logo.jpg) ](https://www.welcomemax.com/en/work/orange-prototype-guerilla-tests-in-store) ## [ORANGE UX strategy for the new Orange’s digital labels in-store](https://www.welcomemax.com/en/work/orange-prototype-guerilla-tests-in-store) [![Carrefour](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Carrefour_Logo_bleu-1.jpg) ](https://www.welcomemax.com/en/work/carrefour-omnichannel-user-research) ## [CARREFOUR Identifing mobile’s role and issues in an omnichannel customer’s journey](https://www.welcomemax.com/en/work/carrefour-omnichannel-user-research) [![Bonobo](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Bonobo_Logo-1-3.jpg) ](https://www.welcomemax.com/en/work/bonobo-guerilla-tests-ab-test) ## [BONOBO Get maturity in product sheet design before an A/B test](https://www.welcomemax.com/en/work/bonobo-guerilla-tests-ab-test) - - Share Share - -