A TV promoting the Auvergne-Rhône-Alpes region

Client : Rhône-Alpes Tourisme  –   UX + UI design + User testing

Redesigning an online TV

An agile project run in two months.

Increasing video consumption

Encouraging discovery of the program catalog and transforming viewers into tourists.

3 iPhones to show touristic contents

An existing media

We have started the project with a data analysis and an online survey. With more than 400 answers, we understood that the WebTV was identified as a source of inspiration offering qualitative contents.

However, the figures showed that the number of videos watched and the time spent on the platform were rather low.

79%

Of the users are looking for a thematic approach

to be better inspired.

HIGHLIGHTING THE THEMATIC CHANNELS

We have strengthened the principle of thematic channels thanks to strong navigation and identity.

We have also implemented systems to encourage bounce between videos.

FROM INSPIRATION TO ORGANIZATION

The website offers different tools to encourage discovery of territories as geolocalization for each content.

Start Lean and test the MVP !

We have worked on a high-fidelity prototype which was quickly integrated on the plateform by the technical provider (Novastream), in order to be tested in real conditions.

X2

The number of videos watched per session

400

Answers to the online survey

14

Participants for two usability test sessions

After the tests, we optimized the conception hand in hand with the technical team directly on the platform.

A responsive showcase with 3 devices

MORE MISSIONS